When my phone rang this morning at 5:44AM, I knew that the first day of Wave Season had arrived. So far, the rest of my Monday has followed suit, and I'd say the rush is on!
What is Wave Season? It's the cruise industry term for the first quarter of the year, which traditionally has the highest number of bookings. In fact, more than half the yearly bookings are usually made in these three months, especially in January. Think of a bell curve, with lows in December and April, and there is a "wave" of bookings this first quarter.
The past couple years, Wave Season has been less of a tsunami and more of just a good surfing day, with bookings spread out more throughout the year. Whether that's because of the growing sophistication of cruisers who book according to their personal needs rather than as a result of increased marketing which takes place this time of year, and have learned when is the best time to book, or other factors, I'm not sure. This year, the industry experts are expecting a little quieter season, but judging from today's responses from my clients, I'm not so sure. While my clients are booking on average closer in, they're still booking. The Wave is On!
To remind you all of the various specials the cruise lines are running, here are some of my past "head's up" posts to help you choose your next cruise:
RCCL, Celebrity and Azamara ASAP PromotionHolland America View and Verandah Sale/Vacation Stimulus PlanNCL Freestyle Savings EventPrincess is running their "Balcony Bonanza" and Carnival has some upgrade offers, but nothing out of the ordinary for either of them.
Later today, Oceania will be announcing their Historic 5
th Anniversary Celebration of Savings with HUGE reductions. They're offering up to
$2,000/cabin discounts off their 2-for-1 sailings in Europe with free air for their 2009 season and
25% single supplements, and up to
$1,500/cabin discounts off their 2-for-1 2009/2010 Winter Season sailings, with
free air, free pre-paid gratuities, $500 onboard credits and 25% single supplements. Yeah, baby! That's what I'm talking about! These Oceania offers become available for sale on January 7, and I'll be first in line to book myself as these are crazy fabulous prices.
There are a lot of reasons to book, especially in the next week. If you're considering any sailings for the next year, give me a call or email now to see how we can maximize your savings and benefits!
Of course, for close-in bookings, don't forget about the weekly Royal Caribbean and Celebrity Happy Hours and Carnival Pack N Go Specials.