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Azamara Cruises Becomes “Azamara Club Cruises”

December 10th, 2009 | Comments Off | Posted in Azamara Journey, Azamara Quest, Azamara cruises, azamara club cruises
Azamara Cruises Becomes "Azamara Club Cruises"
Newly refined brand unveils multiple new attributes for upmarket travelers




Azamara Cruises - the two-ship brand launched in 2007 with the 694-guest Azamara Journey and sister ship Azamara Quest - today became "Azamara Club Cruises," with a newly refined focus, and a series of new attributes designed for upmarket, experienced travelers.


"This isn't a strategy of going 'from good to great'," said Azamara Club Cruises President & CEO Larry Pimentel. "This is about taking an already great product and making it exceptional."

Tapped to take the helm of Azamara Cruises in July of this year, Pimentel spent several weeks talking with travel agents, past guests and press to determine how to make his great-to-exceptional goal a reality. He also tapped a small new team focused 100 percent on Azamara, including VP of Sales & Marketing Edie Bornstein, AVP of Hotel Operations Bert Van Middendorp, Director of Marketing Signe Bjorndal, Director of National Accounts Michelle Nevin, and an eight-member field sales team dedicated solely to Azamara.

Together, Pimentel and team shaped the new Azamara Club Cruises, whose most distinguishing new attributes will be in effect by April 2010.


"Today's cruisers have incredible new vacation options - like Celebrity's stunning Solstice Class, and Royal Caribbean's Oasis of the Seas," said Pimentel. "Azamara Club Cruises will distinguish itself by delivering the destination like no other line."

Azamara Club Cruises will visit 140 ports in 50 countries in 2010, with itineraries featuring more overnight stays to allow guests to immerse themselves in communities and cultures. Among the overnight locations are Istanbul, Turkey; Sorrento, Italy, which offers a host of tour options along the Amalfi Coast and Capri; a full three days and two nights in St. Peters burg, Russia, on Azamara's Scandinavia and Russia itineraries; and multiple overnight stays in Azamara's Southeast Asia region, including Ho Chi Minh City, Bangkok, Singapore and Hong Kong.

"We're going to slow down the tempo, and allow our guests to not just see the destination, but to live it," said Pimentel. "Consider destinations like St. Tropez or St. Petersburg, Russia. If you've experienced them only by day, you haven't really experienced them. With Azamara, through more overnight stays and late-night stays, you can."

The destination focus of Azamara Club Cruises inspired the brand's new tagline - "You'll love where we take you" - and will extend to its shore excursions, too, an essential ingredient to allow guests to truly experience a community and its culture. Azamara has created distinctive two-day packages tailored to the overnight destinations, to make it easy for guests to immerse themselves in each location, whether it's Dubrovnik, Croatia; Odessa, Ukraine; Livorno (Florence), Italy, Warnemunde (Berlin), Germany, or London, in addition to Sorrento and St. Petersburg.

Azamara also will offer experiences such as a two-night package from Bangkok to Laos; an overnight tour from Hiroshima to Osaka via bullet train; a three-night experience from Mumbai including a visit to the Taj Mahal; overnight tours in Israel between Ashdod and Cairo, and a Grand Egypt tour featuring the best of both Luxor and Cairo.

Among Azamara's specialty tours include a Ferrari driving tour in Civitavecchia, Italy; a walk down memory lane in Liverpool with the "In the steps of The Beatles" tour; a private demonstration of chocolate flavors in Dubrovnik; a "Theatre A La Carte" evening in London; Croatian liqueur tasting in Zadar; an Imperial Russian Court evening at Tsarskoye Selo in St. Petersburg; an evening gondola serenade in Venice; and high tea at the Burj al Arab Hotel in Dubai.

Praised for its dining experience since its founding, Azamara will continue to place a heavy emphasis on fine cuisine, and will expand its focus on wine to include vintages from boutique wineries around the world. Guests will have the opportunity to taste high quality wines that may be unavailable at home, because the selected vineyards produce a strictly limited quantity each year, distributed primarily locally. The featured wines will be offered complimentary at lunches and dinners on every sailing.

Wellness and vigor will be a core component of the Azamara Club Cruises experience, too, with onboard and land-based experiences designed to help guests feel and look healthier and more youthful. Azamara's aim in wellness and vigor is to help guests balance their physical, emotional, social, spiritual and intellectual needs through massages, facials and other spa treatments, as well as acupuncture, yoga, Pilates, and enrichment programs.

The newly refined brand also is intensely focused on offering an intangible attribute essential to a successful upmarket product: exceptional service.


"Extraordinary service is paramount with Azamara Club Cruises," said Pimentel. "We know every travel and hospitality organization proclaims it's committed to great service, so what will make Azamara stand out? First, our butlers will be trained to be true English butlers, to offer that fine balance of anticipatory, pampering, yet non-intrusive service to guests in every suite." Guests in staterooms will be served by the line's host of experienced stateroom attendants.

Azamara Club Cruises also will offer many inclusive amenities, with the following included in the cruise fare beginning with the first voyages in April 2010 on Azamara Journey and Azamara Quest: a specific brand of bottled water offered at no charge throughout the voyage, whether in public venues or in staterooms; specialty coffees and teas; housekeeping and dining gratuities; shuttlebus service to/from port communities, where available; destination-influenced entertainment and enrichment programs; most meals and room service; house wine at lunches and dinners; and self-service laundry. Specialty dining in Azamara's intimate Prime C steakhouse and the Mediterranean-influenced Aqualina will be complimentary for suite guests for the duration of their cruise. Cruisers who can't get enough of Azamara will be invited to join the line's new loyalty program, "Le Club Voyage," with specific features and benefits yet to be announced.

For more information, reservations, questions- Cruise Direct Online:
Call 800-365-1445.

Live from Azamara Quest: Palio, Tosca and Musings From an Independent Cruiser, Part 2

The drive to Verona was simple simple simple and for the most part very fast, except for a bit of holiday traffic slow-down outside Florence. Speed limits up to 130km/hr made for a nice drive, again going through mountains as I went from region to region. It's easy to see from the geography how the major regional powers were created, as there are very distinct geographical boundaries and differences.

Arriving in Verona, it's so clear that this is a Roman town. From the several Roman gates and structures still remaining, to the most prominent feature of the Coliseum, and even archaeological remnants beneath the town, this town breathes ancient Rome. It's often called the most Roman city outside Rome. But yet as you walk around, you see the later direct influence of Venice in the winged lions and more recent architectural style.

One of the nice things about these historic city centers is their size. It's very easy to get around, and if you plan your hotel strategically, not more than a 10-15 minute slow stroll almost anywhere in the historic center. I stayed at the modern Hotel Victoria Verona, a mere 5 minute stroll from the Arena. While it has a modern interior, and is large by historic center standards, it was still warm and comfortable. I'd tried for smaller hotels, but all were full for this holiday weekend. But the Victoria Verona was a lovely choice. Comfortable room, a fabulous shower (I want a larger version at home - it had both a regular shower head, a seat with waterfall heads above it and even foot jets), and down in one breakfast room, a plexiglass floor looking down into Roman ruins they discovered during excavations for their garage. Preserved in their basement, and viewable through the breakfast room floor, are beautiful inlayed marble mosaic flooring and the foundations of the original Roman structure.

The town and opera were all I expected and more. It was opening night for Tosca this season, and they did a wonderful job. The principals all had marvelous voices, and the acoustics in the Arena were so good that I could hear the orchestra turning the pages of their scores. There is no use of microphone or amplification, and absolutely no need.

The stage is simply enormous, and the set design, while appropriately simple for this production, were still on a grand scale. Typically, Tosca is performed with a minimal chorus, but they made use of the space and facilities and had a cast of hundreds where appropriate (probably the same ones who would be the necessary cast the next night for the more elaborate Aida).

There is a show within the show in this Arena, with the patrons almost as interesting as the opera itself. From glitter to grunge, people were dressed in everything from sequined floor-length and cocktail gowns to tee shirts and similar. Of course, the higher priced seats attracted more sequins and Italian glamor, but even in the "cheap seats" there were those who dressed for the event.

I was very glad I put a bit of attention into my attire and finishing as afterwards, I went to Cafe Tre Corone on the Piazza Bra, right next to the Arena. My hotel had made the reservations for me, as I'd asked for a festive environment, suitable for a woman alone for apres opera dining. Once there and seated at a prime table right on the Piazza, I surprised by the applause coming down from the Arena. Next thing I knew, the Maestro and Tosca herself and their party were seated at the next tables for their Opening Night celebratory dinner. Very nice!

Next morning and it's off to Venice. Again, easy drive, straight in and out to the ship to drop my luggage then return the car at Piazzale Roma just 5 minutes away. While the rental car agency was closed by the time I arrived on Sunday, my rental was actually three days (the minimum to do a one-way drop with this company), so I could just park the car, drop the keys and contract in their drop box and was all set.

As special as all these travels were, I have to admit it was nice to be greeted back aboard the ship by security with a "welcome home did you have a good time?" Not to mention the decorations on my cabin door. But the final touch which made my homecoming perfect was just a couple minutes after arriving in my cabin, I opened my door to my cabin steward welcoming me back aboard and bringing me much-needed fresh water and ice. He hadn't wanted the ice to have melted, and knew I used it frequently, so he must have had security notify him when I returned, as he was right there to greet me. So nice to come home to that! Another advantage to independent travel combined with a cruise of this quality.

This has gotten quite long, so I'll write about Venice, the traditional cicchetti pub crawl tour with another Rick Steves' guide, and my birthday celebration at midnight in St. Mark's square next time. However, I wanted to put Siena and Verona together, as they really needed to be examined as a whole.

Using the ship as a stepping board to so much more really opened up this trip to be what I wanted it to be. It's a very different trip than what others are enjoying, but each of us is creating the right travel scenario for our desires. I did spend a bit more to travel away from the ship, but far less than if I were doing all my travel by land. The combination affords value and flexibility, something many don't realize is accessible through cruising, yet is at the core of modern cruise itineraries such as this one, and Deluxe and Luxury lines.

The ship made it very easy for me to do this, just asking that I register in advance with them, and provide my passport so that port officials in Ravenna could allow my departure from the ship. While we hadn't left Italy, there are still formalities in port, and the ship does need to know where you are. I have no problem with that, and as a solo woman traveler, it's quite comforting.

At every step along the way, I made sure the hotels knew when I made reservations I was a woman traveling alone, and felt very cared for. I have always found that to be the case, and find that people are eager to help solo travelers, and especially women. Never did I encounter a disparaging "you're alone" remark, but rather the more approving "you're alone!" The planning was much more challenging than the actual activity logistics to do, and it was far less tiring than I'd feared. The memories created will stay with me forever, and I wouldn't have missed it for the world.

If you have any desire to travel like this, do it! Create your own vacation, using a cruise as a platform and transportation. Go beyond checking things off your "bucket list" to creating memories of things you truly want to experience, not just attend. It's possible and easy from a cruise.

As I write this, we've been sailing out of the Venice lagoon and are on our way to the lovely Dubrovnik. I cannot wait for a special day tomorrow with a new friend who lives there. Another memory to be made.


Sent from my BlackBerry® wireless device from WIND

Live From Azamara Quest: Palio, Tosca and Musings From an Independent Cruiser, Part 1

Its been quite some 4 days. If you have been following me on Twitter (www.twitter.com/cruiseresource), you have gotten a taste of what Ive been doing, but as promised, Im writing more about my travels, adventures and what I experienced along the way. Look to the twitter posts at the above address for the accompanying pictures to the tales below.

As a bit of background, when I planned this trip and saw that we had an overnight in Ravenna, I started researching options in the nearby region. There is so much in the area, from Bologna to Verona and more. I wanted to see what kind of options there were, and kept in mind the possibility that I could remain off the ship at night if I chose. Having that option allowed me to be more creative in what I explored for choices. I didnt presume at first I'd overnight away, but I kept that in my mind as I researched.

I first looked at Bologna, a wonderful city with lots of great history, architecture and... FOOD! But looking there, I also looked out from there another hour on the train to Verona. And discovered the summer opera festival held in their first century Roman Coliseum. Well, no question there, I wanted to go see that! So began the planning.

Because of the timing of the opera (beginning at 9P and usually concluding after midnight), it became obvious that I would need to overnight there. No problem, as the train service from Ravenna through Bologna was excellent and frequent.

But suddenly I realized that I was going to be in Italy in mid-August, and remembered that Palio is run in Siena during that time frame. So off I went in Google to check the dates...and yes! They did coincide with the dates in Ravenna.

So the research expanded, to see first if I could find a hotel at that late date (less than 2 months before I arrived) in a location I wanted and a price I could afford. It turned out easier than I expected as I found a hotel with single availability and for Palio very reasonably priced.

The next step was logistics. Could I get from Ravenna to Siena via train and bus in time for the evening practice race, and then from Siena to Verona again train and bus after the morning trials but arrive in Verona in time for the opera? Unfortunately, this is where I ran into a snag, as I could easily get to Siena, but my journey to Verona fell on a Saturday and a major Italian holiday, Ferragasto, to boot, and the connections were just not working.

At this point I almost cancelled my Siena plans, but the hotel encouraged me to consider driving, as the routing was fairly easy and straight forward. I hadn't thought about driving, but the craziness most people bring to mind when they think of Italian drivers is more about city driving, especially in Rome and farther south, and this would be highway traffic. Not so different than driving at home, especially if you've traveled in the region before. Italy drives on the right, like America, so no big deal there.

Was able to arrange a one-way car rental picking up in Ravenna and dropping off near the pier in Venice at a reasonable price, not much more than the bus/train option was going to cost, and could then control the scheduling, so it all fell into place.

While I considered the fact it was a lot of driving to do, for not a lot of time in each destination, my decision was made based on whether or not I would feel regret if I didn't take the opportunity presented by the situation. I just couldn't pass up either event. So off I went!

The essence of independent travel is both being prepared and flexible. While you can just wing it if you're not on a schedule, or if you're based off a ship for a day or two, this type of travel does require a bit more structure. But once the logistics are arranged, after that, you're free to follow your fancy.

So many people consider cruising too structured. But ships and itineraries such as the Azamara Quest have very little structure at all. Extended times in port or overnights to come and go as you wish, lots of options because of the ports visited, and flexible scheduling onboard. While I went farther afield I think than most, when I returned I was regaled with stories of others' adventures in Bologna, Ravenna, evenings ashore during the traditional night-time stroll Italians enjoy and other experiences most cruisers can't take advantage of because of port schedules. While there had been some grumbling about Ravenna as an overnight destination, most I've spoken with upon returning really enjoyed their time if they ventured into the surrouding areas.

So back to my adventures. I must say that regardless of who you rent your car through, driving in any foreign country you really must use a GPS. It's especially necessary when traveling alone, as there's no one to read the map for you while you drive. But even with a companion, it helps so much to be able to concentrate just on driving, not on navigating, and ensures you can have a more relaxed, successful drive with minimal frustrations. If you don't have a GPS model with downloadable map sets, simply request a unit from your rental agency when you make your reservations. They're fairly inexpensive and completely invaluable.

Ravenna to Siena was absolutely gorgeous through the countryside and mountains. Instead of taking the most direct route through Bologna and Florence, I decided instead to go via Arezzo so I could see more of Italy. Further deciding to avoid toll roads, I drove some mountain highways which were fun if you like that sort of thing, and even in my little 4 cylinder car, I scooted around the curves. Could have taken the easier route, but this added some personal fun for me. Got a little sense of being a true Italian driver.

Thank heavens for GPS in Siena getting to the car drop for my hotel, as I don't think I'd ever have negotiated it without that plus the hotel's directions. Typical medieval road plan, meaning very little plan at all and designed to frustrate tourist...er, I mean invaders. But got there safely and settled in immediately.

Before I could even freshen up, I began to hear drums beating outside the walls. It was time for the afternoon parades and presentation of the colors of the various contrade. From my research, I knew there would be parades and traditional dress, but nothing prepared me for the extent and passion of it all.

As I exited my hotel, I was enveloped in the atmosphere. From every direction began to appear the contrade, the traditional family neighborhoods, heralding their processions by a repeated drum marching tune, and their two flag bearers flourishing their colors as they waved their huge flags in unison. In this fashion, they proceeded through the streets one by one toward Il Campo, the city square, and the City Hall.

I walked down to the Campo, not more than a couple hundred strides away, to watch their entry into the square. As they arrived one-by-one, or sometimes two at a time from different directions, they strove to out drum or give extra flourishes to their flag presentations to outshine their rival neighborhoods.

Proceeding into the City Hall, I was surprised at how relatively empty the Campo was. There were some viewers in the stands, and some in the center of the square, along with vendors, but nothing at all what I expected. Little did I know this was the lull before the storm. I think most of the town was still in siesta resting up for the evening.

After formalities of some sort in the City Hall, back out came all the contrade, with their drummers, to the sounds of trumpeters blazing from the upper windows. The processioneers began their journeys through the streets back to their contradas to await the evening return. I went up to the main street to watch them pass by, not one after another as it wasn't that kind of parade, but they each passed by at some point in their travels home. The drums (and crowds) heralded their approach, but otherwise it wasn't a predictable event when the next contrada group would appear.

As they went back to their families, I wandered a bit, then returned to the hotel to cool down and rest (both necessary with the heat and humidity, especially in the square) before the night's activities.

At around 6, I began to hear singing from the streets, so rushed down to see what was happening. No drummers this time, as they would disturb the horses, and horses there were! This time, each horse, attired in only their colored harness, was walked through the streets escorted by members of the contrada to which they were assigned. You see, the horses aren't raised or even directly chosen by the contrade - it's a lottery system to make it more fair and even.

As they walked through the the streets, first came the flag bearer in traditional dress, then the horse and trainer, followed finally by the men of the extended family and the women. All the men and women were singing their family songs, with beautiful, strong and loud voices in harmony. Most all wore their family kerchiefs with their colors and symbols (owl, dragon, unicorn, cheetah, etc), and some even wore coordinated shirts.

Again, one after another, they proceeded to the square. The horse was escorted into the City Hall (yup, right inside), and the contrada to their places of honor in the stands.

It was now that I began to realize that while there were plenty of tourists, we were relegated to a secondary role. We really weren't the reason this was put on - it truly was for the families and their pride and tradition. The huge majority of space in the stands was reserved for them, while the tourists got to stand in the very hot, and now very crowded square center. But that's how it should be, and seemed right and proper. We were tolerated, but it wasn't all about us. And that made it even more special.

The square was filled with good-hearted but serious and spirited rivalry, mostly expressed through singing across the square at each other. Groups of women, men, young and old, would erupt in their traditional songs, trying to drown out their arch rivals. Even groups of 4-5 younger men in the center of the square would express their pride in this way.

People were everywhere; in the windows of the upper floors of the City Hall, from the balconies of the surrounding buildings, even the roof tops. Some were in a festival mood, others were extremely serious. And this was only a practice race! It was a chance for them to see how their jockeys performed, their horse's strengths, decide strategy and build up to the event on Sunday.

Finally, with the boom of a cannon, the horses emerged from the City Hall and proceeded 1/2 way around the square to the start. 9 of the 10 horses (only 10 of the 17 contrade compete each time - those left out are guaranteed a spot in the next series, which will be in June) line up against two hemp ropes, with the final horse and rider determining the actual start by running up at their choice of time to the ropes and starting the race.

Three times around the dirt track created on the outside edge of the square, and it's over. Huge excitement as they ran, and everyone in the center of the square turned 360s trying to watch. It's a definite advantage to be on the upper edge, as you could look over the heads of those lower down to see the horses as they passed by the City Hall, but in many ways it's not about seeing the horses themselves, but just watching everything involved.

After the trial, the horses are again escorted out and back to the safety of their neighborhoods by their family groups. When I say safety, I mean it seriously. There is a long history and tradition of shady activities at times between the rivals. While the horses are never permanently harmed, that's beyond acceptable, there is doping of the horses, riders, bribes and other activities trying to glean an edge. This is serious business, with pride of the family on the line. These actions aren't condoned, but there's more to the parades and escorting than just presentation.

My hotel, the fantastic, comfortable and family run Palazzo Fani Mignanelli, had made dinner reservations for me that evening, but frankly I was so tired from the drive and the heat and standing that all I wanted was a large bottle of water and a panini and sleep, and that's exactly what I did. I'm sorry I didn't get to experience a local neighborhood restaurant, as the streets were filled with family revelry, but I wanted to enjoy the next morning as well. I could hear the singing and high spirits from my room, but it blended into the atmosphere of a very good night's sleep.

After a very nice breakfast the next morning, back in the streets about 8:15 to watch all over again. Less pageantry for the morning trial, and far fewer people (I think most were still sleeping after the evening's activities), which meant that it was possible to get a place at the rail and watch as the horses rode by. Learned a lesson too this morning - stand by the rail and you're subject to being pelted with dirt clods from the horse's hooves as they pass by. I know of what I speak as it took several minutes later in the shower to get all the dirt out of my hair!

Still singing, still serious, but it's clear the morning practices are more about the horses and trials themselves than the contrade presentations and rivalries. The final evening trial to be held that night is the most important of all the trials, with huge neighborhood communal dinners afterwards, but alas, it was time for me to leave for Verona.

I'd said before I attended the trials that I was glad I wasn't going to be at the main Palio event, as it would be too hot and crowded, and at less than 5' tall, I'd never experience anything... I was wrong. I only got a sampling of the tradition and presentation, along with the spirit and pride, though it was far more than I imagined it would be, now it means I just want more. I will be back again, and for longer. Siena, you got me!

Driving out of town toward Verona via Florence and Bologna, my thoughts were centered both on the beauty of Tuscany passing by my windows, but also on what I had just experienced. Because this is a "true" event, not a staged one to wring cash out of unwitting tourists, I felt I'd been given a window into medieval life and structure, when family was first, then town/state and then later country. I think if I asked locals in Siena who they were, they'd give first their contrada affiliation, then Siena, then finally Italian. It's a clarity of identity and connection most of us have lost in our world, regardless of where we are, and experiencing it made me long for that type of successful rivalry where pride is defended through a horse race and you always have your family with you. I'm sure there's another side of the family rivalries, perhaps more seedy and violent, but it's still a very good way to work and live in harmony but retain your identity. I long for that in my life.

If anyone in Siena is reading this, would you consider adopting me into your contrada? My heart has already joined you. Please?



Sent from my BlackBerry® wireless device from WIND

Live from Azamara Quest: La Dolce Far Niente, Limoncello and Connecting in Sorrento

Thanks to a tip from my waiter at lunch, found my perfect limoncello with very little sampling today, so not too tipsy but just chatty enough to write another blog entry for you.

It was a wonderful, peaceful day in Sorrento today. Since this was our second day in port, didn't have to feel rushed or harried to get ashore first thing this morning, but still could get there earlier than the groups coming in from Princess or Royal Caribbean docked in Naples. After the best cappuccino I've ever had (at Mona Lisa Bar in a small square at the corner of Via Cesareo (the main shopping alley) and Via Giuliani, recommended by who else but a limoncello shop owner), I wandered with no itinerary or plan the streets and alleys of old town in the relative cool of the morning, with just enough breeze and shade to keep it pleasant, but still aware that this is Southern Italy.

Yes, I could have had a perfectly wonderful cappuccino onboard at the Mosaic Cafe, but why would I when I could be ashore in Italy in just 10 minutes?

After exploring, window shopping and generally wandering to get a feel of the old town, I headed down to a municipal park on the cliffs (from where I took the first pictures posted yesterday in my twitter series at www.twitter.com/cruiseresource). There I asked an older Italian couple if I could join them on their bench, which started an hour of wonderful "conversation" between the three of us using my very basic Italian, even less English on their part, and a bit of French between us.

With much laughter, it was an experience such as I'd hoped for when planning this trip with this itinerary. I wanted to take time to spend with locals, not in the tourist or retail sectors, and truly enjoy getting to know one another just a bit. I did prepare myself with a touch of Rosetta Stone lessons which helped more than I realized, but there is a universal language when all parties are willing.

We discussed Naples vs. Sorrento, their family, my lack of family (I think he was trying to convince me to meet one of their nephews, but that wasn't clear enough for me to accept, darn it), Poland where she was originally from, and just generally enjoyed each other. It wasn't what we talked about, but that we all shared which created the memory. If I had just been here for one day on a typical cruise, I would have had too many things on my "to do" list to take that kind of time and be in the frame of mind to experience "la dolche far niente" (the joy of doing nothing, a specialty of the region). I wasn't seeking to chat, merely to sit awhile and watch the sea and people, so the conversation was an unexpected bonus. However, you have to have the time and be open to that kind of experience for it to happen.

A wonderful lunch at L'Antiqua Trattoria (recommended again by Rick Steves), with a great waiter who has worked all around the world and companions at the next table from Northern England staying here for the week on holiday, then it was off to Limonoro, the limoncello store recommended by the waiter.

I'd passed the store earlier in the day and noted I wanted to go back, as it looked less commercial with hand decorated bottles, only one brand, though several different types, and most importantly, vats in the back.

Since it was still during lunch time, and the early tour groups were either eating or had moved on down the coast, the shop was quiet, with only another couple inside. When they left, I told the owner that I was looking for local, family-created limoncello, and why, and we had a great conversation. His family has been making and bottling limoncello for 6 generations, and it's still entirely in the family, only selling in their own store. In addition to the traditional type, they had the best crema limoncello I've tried (smooth, not medicinal tasting as they can sometimes become), and a wonderful melon as well. Add in limoncello-filled candies and drops and I was in limoncello heaven.

Since I left there laden with heavy bottles, along with a small gift from the owner I've yet to figure out (I think it's a bread-like confection bottled in limoncello, but if anyone can tell me what "Limonoro Baba' described as mini baba' artigianali con liquore limonoro is, I'd appreciate it!), it was time I headed back to the ship where I will enjoy a quick nap, sailaway with a lovely drink on the aft deck a bit later, and the knowledge that I didn't just see Sorrento and the Amalfi coast, but got to experience it just a little, thanks to this wonderful itinerary.

The biggest decision remaining after these wonderful two days is what shall I do for dinner. A pretty wonderful way to travel, this Deluxe cruising, isn't it?

Azamara Cruises “leaps” Into Exotic Europe in 2009

March 3rd, 2008 | Comments Off | Posted in Azamara Journey, Azamara Quest, Azamara cruises, celebrity cruises
Azamara Cruises "leaps" Into Exotic Europe in 2009

A year which is not a leap year is called a "common year," but there's very little that’s common about what Azamara Cruises has planned in Europe in 2009.

The deluxe, destination-driven brand today revealed a widely varied series of itineraries for both Azamara Journey and Azamara Quest, including 20 new ports and overnight stays in some of the most romantic cities on the continent.

"We've been thrilled with the response to our 2008 European itineraries this year, and are really building on that in 2009," said Azamara Cruises President Dan Hanrahan. "No other deluxe brand offers the number of ports that Azamara will visit next year, nor matches our breadth of distinct itineraries.

"Azamara's series of seven- to 15-night Europe itineraries in 2009 will visit 91 ports in 36 countries, and depart from five different homeports: Athens, Greece; Barcelona, Spain; Copenhagen, Denmark; Rome and Venice, Italy. Overnight stays will be offered in Barcelona, Edinburgh, Scotland; Florence and Ravenna, Italy, Istanbul, Turkey; St. Petersburg, Russia; and Stockholm, Sweden. Late-night (10 p.m. or after) departures will be offered in 10 ports of call, allowing guests to capture more of the flavor of each locale's nightlife.Azamara Cruises' 2009 Europe Highlights

An enhanced 14-night “Western Europe” itinerary includes a transit up the Thames River and into the heart of London, anchoring overnight within view of the Tower of London and including a new-for-2009 call on Antwerp, Belgium, with a unique downtown berth position and transit along the scenic River Scheldt before a sunset departure for the North Sea.

New, harder-to-access port calls, including:
Docking in Zadar, Croatia (where larger ships have to anchor)
Rouen, France, just one hour from Paris (as opposed to Le Havre, where larger ships dock, which is two-and-a-half hours from the city)
Volos, Greece, where Azamara will offer excursions to the Meteora Monasteries, high atop massive granite rocks(made famous in the film For Your Eyes Only)
Amalfi, Italy, near the postcard-perfect Sorrento, Positano and Isle of Capri
A docking in La Spezia, Italy, where larger ships have to anchor
Dartmouth, United Kingdom, inaccessible to larger ships.

A series of four consecutive 7-night Mediterranean cruises, which, for travelers interested in pairing itineraries back-to-back, will present no repeat ports of call.

A new "Iceland and Norwegian Fjords" voyage roundtrip from Copenhagen, Denmark, featuring three Icelandic ports. The sailing also includes calls on Scotland's Shetland Islands, Denmark's Faroe Islands, which received National Geographic Traveler's top score among islands in Europe in its November/December 2007 issue, and Scotland’s famed Shetland Islands.

A continuation of Azamara's successful 2008 Baltic itineraries from Copenhagen, with an extended, three-day stay in St. Petersburg, Russia, allowing guests ample time to visit the Hermitage or take an overnight shore excursion to Moscow.

A 15-night "Holy Land" itinerary from Athens to Rome featuring 11 cities, including an overnight stay in Istanbul, Turkey.

An enhanced "Best of Italy" itinerary with overnight stays in Venice and Sorrento, as well as in Ravenna, giving guests the opportunity to visit Florence by train to experience one of the world's oldest republics, the independent state of San Marino; the Ferrari and Lamborghini factories; or the sixth-century church of Chiesa di San Vitale, noted on the UNESCO World Heritage List, and famed for its collection of Byzantine mosaics.

Three 14-night "Ancient Empires" cruises departing from Rome or Athens, calling on five different Turkish ports as well as various ports in Greece, Cyprus and Egypt.

A 10-night "Eastern Mediterranean and Adriatic Coast" voyage with only one sea day and calls in Slovenia, Albania, Croatia, Greece, Turkey, and Italy.


The new lineup will open for sale on April 2, 2008, allowing travel agents time to become familiar with the widely varied new sailings. Cruise enthusiasts are encouraged to click here for more information. Azamara Cruises unlocks the hidden corners of the world for those who desire to immerse themselves in the rich details of every voyage.

The deluxe ships - Azamara Journey and Azamara Quest - offer an intimate experience, while allowing access to exotic destinations experienced travelers long to reach. For the 694 guests on each Azamara Cruises ship, every moment at sea embodies the pinnacle of luxury, and each footstep on shore accentuates the difference between visiting a place and getting a true sense of place. This year, Azamara Cruises presents the best of South America and the Panama Canal, elite Asia, the most captivating Caribbean and enchanting Europe.